Vision Forward for Downtown Denison, Texas

Downtown Denison celebrated 30 years as a Texas Main Street city in 1989 and was named a Semifinalist for the Great American Main Street Award (GAMSA) in 2020, 2022, 2023 and 2024. GAMSA is Main Street America's top honor for excellence in comprehensive, preservation-based commercial district revitalization. To maintain this high level of success and standards, a guiding document has consistently been maintained. This document revels the contents of Downtown Denison's "Vision Forward" that the Main Street Advisory hopes will guide progress from 2021-2030.

The Top 3 Goals from 2021 Visioning Survey Analysis:

1. Remain vigilant of the Designing Downtown Denison project to ensure hat the project remains on track for completion. 

• Attention will be placed upon expanding upon the concept of a thriving downtown district and careful selection of an appropriate branding effort. 

2. Increase the number of commercial street level and residential loft level occupancies by 5% each with businesses and uses that promote and reinforce the vision for Downtown adopted by Denison's Main Street Advisory Board. 

• A priority will be placed on dining, night lift, loft development, and family entertainment- related businesses.

3. Create a healthy, clean, and safe environment that meets the needs of citizens, businesses, visitors, and residents of Downtown Denison.

• Clean and safe plays an integral role in providing a welcoming environment. 

Read the entire document here.